There's a lot of debate right now about the marketing value of Youtube. On one side there are a host of number crunchers and most gurus seem to feel the ROI of Twitter isn't high enough to justify it's use. On lack of are trendier marketers who scoff at trying to look at the ROI of tools like Twitter. You will need to decide for yourself where you stand, but I stand firmly with the marketers who see value in social marketing.

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